images captured annually across Orange client projects
Combined total across all projects completed during the year
Global product research · Market intelligence
The market shows what is changing.
We translate what those shifts mean for your product.
International market research built with a product-development mindset. Local observation, global comparison, and product expertise to understand what matters for each brand.
NYCLAXLONPARMILBCNBERTYO
Retail · Product · Reports · Research
02 / Scale & proof
Scale built in the field.
cities with resident researchers
International research networkbrands analyzed each runway season
Annual Runway Analysisyears of founder experience across product development, retail, and market research
Product development expertise03 / Value
The value of better research
Market research should not add more work to your team. It should expand what the team can see without increasing operational complexity.
More evidence. Better choices.
We expand the evidence available before a company commits time, product development resources, and capital to a product direction.
Time back for your team.
We take on field research, curation, analysis, and international market access so product teams can focus their time where they create the most value.
Global capability, without adding headcount.
A specialized network monitoring strategic markets, activated according to each briefing, without the need to add headcount or mobilize internal teams for every research project.
The market, tracked over time.
We do not observe isolated moments. We track the evolution of retail to distinguish what is new, what is recurring, and what is beginning to scale.
04 / Product mindset
We research as if we were developing the product next.
Orange was born inside product development. That is why our research investigates construction, material, finish, proportion, detail, price, recurrence, and context: what a team needs to see when a reference must become a product.
Product→Construction→Material→Finish→Proportion→Detail→Context
05 / Our process
From market observation to product decisions.
01Observe
06 / Field research system
Local presence. One research protocol.
Every project begins with a specific question. The brief defines what to observe, how to document it, and which evidence must be investigated. During fieldwork, the material is reviewed and adjusted before it moves into analysis.
01Briefing→
02Field direction→
03Field check→
04Adjustment→
05Analysis
Local presence. One research standard.
07 / Research capabilities
How we work with your team.
Orange works through research cycles distributed throughout the year, defined by each company’s calendar, categories, and questions. Our international structure allows different research capabilities to be combined as product development evolves.
Retail Research
In-market product research
Brief-led field research into product, retail, consumer behavior, visual merchandising, and relevant market movements across one or more cities.
Trade Shows & Materials
Industry and materials research
Research at international trade shows to track materials, yarns, fabrics, finishes, technologies, and industry movements before they reach retail.
Runway Analysis
Comparative runway research
Comparative runway analysis that identifies recurrence, shifts, and movements across product, color, material, silhouette, styling, and category.
Physical Product Research
Pick & Buy
Not every product insight can be captured in a photograph. We select, purchase, and ship samples to investigate construction, material, finish, fit, proportion, and solutions relevant to the brief.
In-Market Immersion
Trip Experience
Research conducted with the client team in strategic markets. The route is built from the brief and the analysis happens in the field, connecting product, retail, and context in real time.
08 / Research partnership
Research built around your calendar.
Each partnership begins with the company’s calendar and priorities. From there, we structure research cycles throughout the year and activate different markets and capabilities at each stage of development.
01Client calendar↓
02Research cycles↓
03Markets + capabilities↓
04Product direction
09 / Global network
Local research.
Global comparison.
Resident researchers in eight cities follow strategic markets through the same research protocol. Each local piece of evidence can be compared with other markets, categories, and moments before entering the analysis.
Local presence. One research standard.Active research cityNew York40.7128° N · 74.0060° W
10 / Client proof
What changes when research becomes part of product development.
01
“It was the best research project we have done, the one we spent the least on and the one that delivered the strongest results.”
Orange 152 clientTrip Research
02
“It has added real value to the designers’ daily work, from product development to fabric selection, construction details, and trims.”
Orange 152 clientProduct development
03
“You nailed the store and product selection. The report was incredibly detailed, covering the most important points and the broader view of how the brands were positioned in the market.”
Orange 152 clientRetail research and report
11 / Selected research
Research made tangible.
01New York / Retail Research
Retail Intelligence
Product, proportion, material, and retail evidence captured in market.
02Custom Research
Color · Materials · Product
Signals crossed between runway, retail, and market evidence.03Physical Product Research
Curated Product Study
Physical references selected for construction, material, finish, and product solutions.12 / Collaborations
Every brand requires a distinct reading of the market.
GEPRennerC&AVicunhaFree PeopleBaubleBarJangadeiro Têxtil
FashionTextilesRetailBeautyLifestyle
13 / About Orange 152
Context before trends.
Orange connects continuous observation, comparison across markets, and product expertise to understand what truly deserves attention. Identifying a trend is only one part of research. The work is to understand what it means and whether it makes sense for a specific company.
Product mindsetIndependent analysisGlobal networkMarket translation
Orange was born inside product development.
Before conducting research for companies, Milena Garcez spent years developing products inside them. That experience shaped the way Orange researches today: observing the market through the questions of the people who will later turn references into products.
That experience became a method now applied by an international network of researchers across the fashion industry’s key markets.
“I created the research company I wish I had when I was a fashion designer.”
17+ yearsFAAPFITParsonsWGSN
14 / Book a conversation
Where do we start?
Before scheduling, we want to understand your company, your product development calendar, and what your team needs to investigate. After the briefing, you can book a 30 minute introductory conversation.
- 01Share your company and research needs
- 02Orange reviews the briefing
- 03Choose a time