images captured annually across Orange client projects
Combined total across all projects completed during the year
Global market intelligence · Product decisions
The market shows what is changing.
We translate what those shifts mean for your product.
Local market observation, global comparison, and product development expertise to identify what is relevant to each brand.
NYCLAXLONPARMILBCNBERTYO
Retail · Product · Reports · Research
02 / Scale & proof
Scale built in the field.
cities with resident researchers
International research networkbrands analyzed each runway season
Annual Runway Analysisyears of founder experience across product development, retail, and market research
Product development expertise03 / Value
The value of better research
Market research should not add more work to your team. It should expand what the team can see without increasing operational complexity.
More evidence. Better choices.
We expand the evidence available before a company commits time, product development resources, and capital to a product direction.
Time back for your team.
We take on field research, curation, analysis, and international market access so product teams can focus their time where they create the most value.
Global capability, without adding headcount.
A specialized network monitoring strategic markets, activated according to each briefing, without the need to add headcount or mobilize internal teams for every research project.
The market, tracked over time.
We do not observe isolated moments. We track the evolution of retail to distinguish what is new, what is recurring, and what is beginning to scale.
04 / What we actually do
We do not take the market at face value.
Reports, forecasting platforms, travel, and trade shows give many companies access to the same references. The work is to separate structural shifts from noise and determine what is relevant to each brand’s identity, customer, price point, and commercial calendar.
Observe→Compare→Interpret→Apply
05 / Our process
From market observation to product decisions.
01Observe
06 / Services
Where Orange fits into your product process.
Pick & Buy
Sample sourcing and purchasing
The briefing defines the search. Our product expertise guides the curation, purchase, and shipment of the selected samples.
Talk to our team ↗
Fast Local or Global
Retail market research
Field research to validate what is in market, test a product hypothesis, or identify opportunities within a specific category.
Talk to our team ↗
Custom Reports
Research, analysis, and product application
Reports built around a specific product question, connecting color, materials, silhouette, category, consumer behavior, and market context.
Talk to our team ↗
Trip Experience
Guided market research
A research itinerary built around your project and conducted with your team. Each route is defined by the research objective and analyzed in the field.
Talk to our team ↗
Consulting & Mentoring
Product, collection, and research
Support for teams that need to sharpen product criteria, structure market research, or review collection decisions.
Talk to our team ↗07 / Global network
Local research.
Global comparison.
Researchers based in eight global cities monitor retail continuously. No market is interpreted in isolation.
Active research cityNew York40.7128° N · 74.0060° W
08 / Client proof
What changes when research becomes part of product development.
01
“It was the best research project we have done, the one we spent the least on and the one that delivered the strongest results.”
Orange 152 clientTrip Research
02
“It has added real value to the designers’ daily work, from product development to fabric selection, construction details, and trims.”
Orange 152 clientProduct development
03
“You nailed the store and product selection. The report was incredibly detailed, covering the most important points and the broader view of how the brands were positioned in the market.”
Orange 152 clientRetail research and report
09 / Selected research
Research made tangible.
01New York
Retail Intelligence
Retail, product, merchandising, categories, and market signals documented in the field.
02Custom Report
Color · Materials · Silhouette
Visual and technical analysis built for the client’s category and product development calendar.
03Pick & Buy
Curated Product Selection
Product research, selection, and purchasing to inform development and collection decisions.10 / Collaborations
Every brand requires a distinct reading of the market.
GEPRennerC&AVicunhaFree PeopleBaubleBarJangadeiro Têxtil
FashionTextilesRetailBeautyLifestyle
11 / About Orange 152
Context before trends.
Orange combines continuous market observation, independent analysis, comparison across markets, and product development expertise. We focus on what has real consequence for each business.
Market translationIndependent analysisGlobal research networkProduct application
Research built through a product development lens.
With more than 17 years across product development, retail, and market intelligence, Milena leads Orange’s international research network and works alongside product teams.
FAAPFITParsonsWGSNKingpins Quarterly
12 / Book a conversation
Where do we start?
Before scheduling, we ask for context on your company, the decision at hand, and the project. Once we review the briefing, you can book a 30 minute introductory call with our team.
- 01Share your project context
- 02Our team reviews the briefing
- 03Choose a time