01 a Orange.152
We are a market research and consumer profiling company with representatives in the United States , Asia, South America and Europe.
Orange.152 offers a practical, assertive, and business-oriented service. We specialize in international retail research, aiming to deliver efficient insights that help improve our clients' market positioning. Our methodology includes monitoring key retail activities and aligning trends with product strategies, providing creative inspiration and solutions through curated market research.
We provide an exclusive approach, offering tailored research that allows businesses to make informed decisions and stay ahead in a constantly evolving market.
02 Who is behind Orange 152
Milena is a trend forecaster and the creator of Orange.152, with over 13 years of experience in the fashion industry. With 10 years as a womenswear designer, Milena’s research focuses on trend adoption, identifying key signals in prints, materials, and shapes. Her global perspective helps brands and designers refine their repertoire by analyzing both macro and micro aspects of trends.
Based in New York, Milena actively participates in major events such as NYFW and trade shows, collaborating with top south american retailers and international brands. She provides tailored insights to help companies navigate the fast-changing fashion landscape and stay ahead of emerging trends.
at Orange she has a dedicated team of 8 freelancers based in 8 different countries, bringing a diverse and comprehensive approach to each project. She has worked with companies like Restoque, GEP, Shoulder, WGSN, and Chelsea and Walker.
03 Our packages
A fast and objective research service that addresses your most urgent need to quickly confirm what is being commercially offered internationally, sourcing, trends, and store overviews. As the name suggests, this service is fast. We go to the field to capture key market movements, always aligned with your company's needs. We compile relevant photos and information, sending them to you within a maximum of 5 days, providing images that generate insights and future opportunities. Need quick confirmation before you start developing your product? THIS PACKAGE IS FOR YOU!
Choose one of the options:
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LOCAL | 1 city where we operate.
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GLOBAL | 3 cities we operate in.
Fast
Research with photos from the cities where we operate. With LOCAL & GLOBAL options.
Fast and Focused
fast local or global
In this package, our team will go to the field, visiting the best stores and capturing all the relevant information for the client.
By choosing Quick + Style Guide, you will receive:
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Delivery of photos on-site according to your niche;
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Exclusive report with our key takeaways from this material (100 slides);
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Presentation and conversation with our team;
Choose one of the options:
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LOCAL | 1 city where we operate;
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GLOBAL | 3 cities where we operate;
Style Guide
Complete experience where we present key insights.
Insights & Direction
quick &
style guide local or global
we apply our methodology of studying trends and manifestations through fashion shows, trade shows, webinars, retail observation, and customer behavior analysis to create a trend analysis tailored to your niche. Additionally, we collaborate with other professionals on our team to provide sketches, CADs, and techpacks, offering a complete, end-to-end process to support your design needs.
Trends + Design
Gestão estratégica e criativa de planejamento de coleção como um todo.
End-to-End Trend Analysis & Product Development
Consultancy
Have you thought about doing your research trip and having a professional supporting you at your travel destination?
In this package, we conduct research together in any of the cities where our correspondents are based (London, Paris, Barcelona, New York, Los Angeles, and Milan).
We will meet to visit the stores, analyze them together, and set up a schedule to optimize your travel time.
This package is also an excellent option for those who is not confortable to travel alone and need professional support, language barriers, or a desire to explore non mainstraim places, and be able to visit local spots, to do a deep research!
trip
We conduct research together in any of the cities where our correspondents are based.
Itinerary and Trendy Spots
trip
We purchase samples and ship them directly to your company! We visit the top stores that our client considers as references, and use a questionnaire to understand which types of products you need for your collection. The purchase is curated by our specialized team, who have been doing this work for many years.
We follow your direction, combining our expertise to elevate your sales potential.
This package includes a purchase of at least 30 pieces (pilot or samples), which will be delivered to your company.
Pick & buy
Understanding construction, turning ideas into major business opportunities.
Sample Purchase
pick &
buy
In this package, we analyze 500 brands over the course of 3 to 4 months, focusing on key elements such as trends, prints, shapes, themes, materials, details, and accessories. Our team identifies the strongest points and detects emerging trends to provide a comprehensive presentation. The client receives this detailed material, streamlining a significant part of the work for professionals in the fashion industry.
Runway Analysis
We would watch the entire season and filter the analysis for you.
Fashion show insights
Fashion show
04 Where we are
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05 Our Clients
